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How to leverage SMS across the customer lifecycle

With 98% read rates and 5x the response rates (vs email), SMS serves as an effective customer engagement channel for small and large businesses across different industries. While many businesses use SMS in one of the customer lifecycle stages (e.g. either to generate leads or to seek feedback), only a few manage to optimize SMS communications throughout the lifecycle. With the experience of helping 225,000+ businesses setup SMS communications for a wide variety of use cases, we are big believers in using SMS comprehensively across different customer touchpoints.

Instagyb features are designed to maximize returns at every stage, right from reaching out to a wider audience and acquiring new customers to interacting with existing customers and seeking feedback from them.

In this month’s newsletter, we’ll be discussing different stages of the customer lifecycle and how you can grow your business by leveraging powerful Instagyb SMS features at each stage.

Engage and interact with customers:

Once the customer purchases, Instagyb can help you run 2-way customer interactions via SMS (e.g. account balance enquiry) and keep your customers updated with timely reminders/alerts. With Instagyb, you can easily:

  • Open up a 2-way communication channel – Provide instant, on-demand information to your customers byreceiving inbound SMS enquiries and setting up automated SMS responses.
  • Boost customer retention and renewals – Send timely service expiry reminders, renewal alerts, regular payment and service reminders and other notifications directly to your customer’s mobile phones. Automate these alerts and reminders by integrating your application with Instagyb SMS API gateway
  • Easily capture data – Accelerate your data collection efforts by sending data collection forms via SMS.
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